A Copywriting Blog for Wedding Pros & Educators

The candid copywriting advice you need

Copywriting tips, must-have business resources, and behind-the-scenes insight into how I get from blank page to fully-written site. Read this, and you’ll know why not to describe yourself as an “honorary bridesmaid,” why too much info sends clients into a spiral, and why your site isn’t just for couples. 

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If your idea of developing a website strategy is leaning over in your chair and trying to sneak a peek at the paper of someone whose career you covet, we need to talk. Emulating another wedding creative’s website strategy, even if they’re super successful–maybe especially if they’re already successful–is not necessarily a recipe for success […]

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September 20, 2024

Someone Else’s Website Strategy May Not Work For You

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All the gorgeous website copy in the world doesn’t mean a thing if your ideal clients can’t—or won’t—read every word that you (or your copywriter) so painstakingly put together. When you’re selecting fonts or DIYing your About page, avoid these 8 website design mistakes to make sure that potential clients can actually read your content. […]

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September 20, 2024

Don’t Let These Website Design Mistakes Undermine Your Copy

A woman's hand with maroon fingernails, taking a picture of a book and a necklace with her iPhone.
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Your inquiry form can be the do-or-die moment that converts viewers into leads – or makes them hit the ‘X’ in the corner of the tab.  But when writing your inquiry form, it’s easy to fall into the trap of thinking only about what makes your job easier.  Which makes sense, but… As you’re thinking […]

Business, Copywriting

September 18, 2024

Want Your Inquiry Form to Convert? 5 Things to Fix

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If you want potential clients to invest part of their wedding budget with you, you already know you’re going to have to talk yourself up on your website. But here’s the thing: literally anyone can whip up a gorgeous website and claim to be the best at what they do. Clients are becoming increasingly skeptical […]

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September 18, 2024

Social Proof Builds Trust—Here’s How to Use It

Laptop resting on a chair with an image of the Between the Pine website
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The Backstory During the pandemic, Mollie’s business as an adventure elopement photographer exploded as couples opted for smaller weddings—with stunning backdrops.  All credit goes to Mollie here. During the first round of stay-at-home orders, she buckled down and got serious about SEO. Her blog posts propelled her to the top of the rankings for couples […]

Case Studies

June 22, 2023

Website copywriting for an elopement photographer

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If you want potential clients to invest their hard-earned cash in your services, you already know you’re going to have to talk yourself up on your website. But here’s the thing: literally anyone can whip up a gorgeous website and claim to be the best at what they do. So what you need is a […]

Copywriting

May 31, 2023

5 Types of Social Proof To Use On Your Website

Want copy so engaging (and so you) that you're going to print it out and hang it on your office wall?

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