A Copywriting Blog for Wedding Pros & Educators
The candid copywriting advice you need
Copywriting tips, must-have business resources, and behind-the-scenes insight into how I get from blank page to fully-written site. Read this, and you’ll know why not to describe yourself as an “honorary bridesmaid,” why too much info sends clients into a spiral, and why your site isn’t just for couples.
Before we get started, I want to say three things about sharing your pricing on your website: What 2025 couples are saying and doing re: pricing The day before I sat down to write this, I saw a Reddit post titled, word for word, OH MY GOD, JUST GIVE ME YOUR RATE. It now has […]
June 12, 2025
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Now, this is going to be kind of a “well, actually” post…because a lot of what you might assume about luxury copywriting doesn’t hold up at a closer look. In a past life (not literally, obviously), I did copywriting + editing for fashion brands like Louis Vuitton and La Perla, plus several iconic luxury resorts […]
February 14, 2025
HOT OFF THE PRESS: FEATURED POSTS
Swipe my strategy for writing homepage copy for wedding vendors—these 8 sections will show off your best work, intro your brand, and build trust with your reader.
July 31, 2025
First things first: you HAVE to have an About page. Even if it’s not your favorite page to write. (Trust me, everyone has a hard time writing about themselves.) If you came to me and told me you could only manage 3 pages on your website, the About page would be one of them. It’s […]
October 30, 2024
Want copy so engaging (and so you) that you're going to print it out and hang it on your office wall?
