A Copywriting Blog for Wedding Pros & Educators
The candid copywriting advice you need
Copywriting tips, must-have business resources, and behind-the-scenes insight into how I get from blank page to fully-written site. Read this, and you’ll know why not to describe yourself as an “honorary bridesmaid,” why too much info sends clients into a spiral, and why your site isn’t just for couples.
Before we get started, I want to say three things about sharing your pricing on your website: What 2025 couples are saying and doing re: pricing The day before I sat down to write this, I saw a Reddit post titled, word for word, OH MY GOD, JUST GIVE ME YOUR RATE. It now has […]
June 12, 2025
READ THE BLOG
Now, this is going to be kind of a “well, actually” post…because a lot of what you might assume about luxury copywriting doesn’t hold up at a closer look. In a past life (not literally, obviously), I did copywriting + editing for fashion brands like Louis Vuitton and La Perla, plus several iconic luxury resorts […]
February 14, 2025
HOT OFF THE PRESS: FEATURED POSTS
Imagine you’re scrolling Instagram Stories, and you get served an ad for a candle. But instead of highlighting what makes this particular candle worth buying, the ad explains what candles are and why you might need one, as if you’ve never thought about candles before. You might not be able to put a finger on […]
July 9, 2025
If you want potential clients to invest part of their wedding budget with you, you already know you’re going to have to talk yourself up on your website. But here’s the thing: literally anyone can whip up a gorgeous website and claim to be the best at what they do. Clients are becoming increasingly skeptical […]
September 18, 2024
Want copy so engaging (and so you) that you're going to print it out and hang it on your office wall?
