Is your website copy catfishing your ideal clients? Candice & Andrea break that down, along with 3 other frequent mistakes.
Andrea and Kara talk about how to use copy to make every touchpoint in your client experience feel on-brand.
Serena and Andrea discuss what "storytelling" in copy even means, what impact ChatGPT has on website copy, and how we wish we could grow peonies in Florida.
Jessie, KP & Andrea talk about why copy is as important as design, and some of the copy cliches that wedding creatives should ditch.
HEAR ALL MY INTERVIEWS
Wedding Show Producers International
Orlando, FL
May 7-9, 2025
SWEL Summer Summit
The 7 Questions Your Website Needs to Answer
Tampa, FL
August 12, 2025
Wedding MBA
Client Chemistry
Las Vegas, NV
November 11-13, 2025
These are just a starting point—each of my talks is tailored to the audience and setting. Want to go deep on a specific area of website strategy, do live website critiques, or set up hot-seat coaching? Let’s talk.
Andrea Shah is a copywriter and marketing strategist for wedding creatives and educators who want on-brand, psychology-infused copy that positions them as a leader in their niche.
Prior to becoming a copywriter, Andrea spent over six years in an agency, working with Fortune 500 and global companies on brand voice and messaging, SEO, and sales funnels—which gave her a behind-the-scenes look at how some of the most successful businesses in the world handle online marketing.
She now applies the strategies she learned on behalf of her clients, including wedding planners, venues, photographers, floral designers, brand strategists, PR agencies, attorneys, and educators in the wedding space.
When she’s away from her keyboard, you’ll find Andrea chipping away at her to-be-read pile, whipping up a batch of brown butter blondies, or going for a run. She lives in south Florida with her husband and daughter. Her in-laws still gush about the signature cocktail at her wedding (a mango mojito).
Reach out to press@andreashah.com