Copywriting tips, must-have business resources, and behind-the-scenes insight into how I get from blank page to fully-written site. Read this, and you’ll know why not to describe yourself as an “honorary bridesmaid,” why too much info sends clients into a spiral, and why your site isn’t just for couples.
If you want potential clients to invest their hard-earned cash in your services, you already know you’re going to have to talk yourself up on your website. But here’s the thing: literally anyone can whip up a gorgeous website and claim to be the best at what they do. So what you need is a […]
Your inquiry form can be the do-or-die moment that converts viewers into leads – or makes them hit the ‘X’ in the corner of the tab. But when writing your inquiry form, it’s easy to fall into the trap of thinking only about what makes your job easier. Which makes sense, but… As you’re thinking […]