Copywriting tips, must-have business resources, and behind-the-scenes insight into how I get from blank page to fully-written site. Read this, and you’ll know why not to describe yourself as an “honorary bridesmaid,” why too much info sends clients into a spiral, and why your site isn’t just for couples.
Before we get started, I want to say three things about sharing your pricing on your website: What 2025 couples are saying and doing re: pricing The day before I sat down to write this, I saw a Reddit post titled, word for word, OH MY GOD, JUST GIVE ME YOUR RATE. It now has […]
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Now, this is going to be kind of a “well, actually” post…because a lot of what you might assume about luxury copywriting doesn’t hold up at a closer look. In a past life (not literally), I did copywriting + editing for fashion brands like Louis Vuitton and La Perla, plus several iconic luxury resorts in […]
Your inquiry form can be the do-or-die moment that converts viewers into leads – or makes them hit the ‘X’ in the corner of the tab. But when writing your inquiry form, it’s easy to fall into the trap of thinking only about what makes your job easier. Which makes sense, but… As you’re thinking […]