WEDDING INDUSTRY COPYWRITER FOR CREATIVES+ EDUCATORS

In the history of websites, has anyone ever sat down to write their About page, and pumped their fist with excitement?

There’s all this pressure to make it clever—but also clear. 

To make it about your reader—but also about you. 

To make it professional—but never, ever boring.

Turns out, writing your own About page is hard—even when “website copywriter” is your literal job title.

(MAYBE I’M NOT SUPPOSED TO ADMIT THAT, BUT WHAT THE HELL—IT’S TRUE.)

Hey, I’m Andrea

Chronic overthinker. Ex-project manager. Semi-pro nap taker. Power user of Succession GIFs. 

the cover letter version
THE COCKTAIL PARTY VERSION

And also: wedding industry copywriter for creatives and educators who want the words on their website to stick with their dream clients long after they've closed the lid of their laptop for the day.

What version of my story do you want to hear first?

All I knew about copywriting came from Mad Men—and although I did envy Don Draper’s in-office nap couch—I was pretty sure I couldn’t get hired on Madison Avenue.

For one, my degrees are actually in languages and translation (to pre-empt the question: Spanish, Portuguese, and French, in descending order of how well I speak them). 

Luckily, that plus my teenage website-making experience landed me my first office job. Among other things, I got a crash course in SEO, read dozens of corporate brand voice guides, and learned how to manage a feedback call with 10 stakeholders across 4 time zones (emphatically not recommended).

…and then I had a baby and quickly realized that going back to the 9-5 8-6 wasn’t going to work for me, so I had to figure out what came next.

Turns out that my background in literary translation was a perfect fit for copywriting, given everything it taught me about voice & personality. Add to that years of experience figuring out why people do (and don’t) buy things on websites, and it was practically written in the stars.

I didn’t know you could actually be a copywriter. 

THE THING IS:

COVER LETTER VERSION

But it turns out…you kind of can?

Because—while it wasn’t always the case—I am fun at parties. I’m a great storyteller, I’m quick on my feet with a one-liner, I know how to be a good listener, and I have an innate ability to read the room. 

Also, I will always bring a fancy homemade dessert.

Desserts aside, that covers most of what you need to be a halfway-decent copywriter. (The rest? Well, that’s why I wrote a professional bio, too.)

So here’s a few other things I’d tell you in a confidential tone of voice if we were sitting poolside, dangling our feet in the water, sipping on a nice chilled glass of rose—aka exactly what I prefer to do on a Saturday evening:

  • I physically can’t wink, even if it is just as simple as closing one eye at a time
  • My GIF game is strong, but not as strong as my 8-year-old’s
  • I’ll never use an English word when a French one will do

“You can’t make a job out of being ‘fun at parties.’”

IN A MOMENT OF WEAKNESS, I TOLD MY HUSBAND:

Okay, but why did you become a wedding copywriter?

GREAT QUESTION, THANKS FOR ASKING

I don’t have a clear-cut origin story to tell you. I didn’t work as a cake decorator at Publix (I kinda wish, though) or do wedding photography on the side.

What happened was that I was hired by an elopement photographer to write her site (it’s still one of my faves), and I fell in love with the industry. Pun definitely intended. 

I loved the creativity. Loved working with small businesses and helping them get clarity on just how brilliant they are. Loved the hilarious stories my clients told and yes, loved looking at gorgeous pictures of their work.

When it hits, it hits. (Also: parties! We love parties.)

‘90s teen horror movies
Fiona Apple + Tori Amos
Seventeen magazine quizzes
Lois Duncan novels
The Strokes’ Is This It

FORMATIVE INFLUENCES

Succession
Diet Coke (fountain, please)
Vintage horror novels
1000-piece jigsaw puzzles
NBA League Pass

CURRENT OBSESSIONS

Coffee
(you might hate me for this but) Friends
Avocados
The beach
Waking up early

WHAT DOESN’T SPARK JOY

‘90s teen horror movies
Fiona Apple + Tori Amos
Seventeen magazine quizzes
Lois Duncan novels
The Strokes’ Is This It

Want a speaker for your podcast or event?

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There's nothing I love more than sharing my marketing knowledge with wedding professionals. Whether you're looking for someone to guest on your podcast, do a hot seat session inside your membership, or deliver a talk about how copy helps you break into the next tier of the market, I'm here for you.

Your copy should be an entire vibe.

Your website isn’t just there to look pretty. It has a job to do, and that job is to get you booked with clients who light you up—and position you to reach those big-picture goals you’ve been journaling about forever

HOW I CAN MAKE THAT HAPPEN

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