Copywriting for creative businesses requires a deft touch—the aim is to to spotlight your personality, bring your client experience to the forefront, and (of course) make it all sound like you.
Take a look through some projects I’ve recently done. Past clients have included photographers, content creators, and brand designers.
Copy that sounds like and
books
website copywriting for creative businesses
you
your people.
Warm and adventurous—but elevated, too
Vibe
As the Between the Pine brand expands, Mollie wanted polished copy that reflected the high-end experience she delivers—and introduces her growing team—without losing any of her down-to-earth appeal. One more thing: she's already the queen of SEO, so we had to make sure she maintained her high page rankings.
The brief
elopement photographer
Mollie Adams
see the site
"I was absolutely blown away with your talent of truly making you feel like my best friend wrote this. I felt heard. Once I got the copy. I started crying, because it was just so spot on."
SHE SAID
Elegant—but playful, too
Vibe
Claudia's wedding photography business was growing fast, and she came to me for a website that would capture both sides of the coin. On the one hand, Claudia is warm and funny, the kind of person who instantly becomes your BFF (I can confirm this because I've met her); on the other, her photography style is refined with a touch of glamour.
My favorite part? The Spanglish we wove into the copy to reflect how Claudia talks & texts IRL.
My favorite part? The Spanglish we wove into the copy to reflect how Claudia talks & texts IRL.
The brief
wedding photographer
Claudia Segui
see the site
“It is perfection!!! Thank you so much for this, I truly have no words. You are a word magician!”
SHE SAID
Inviting, artistic, joyful
Vibe
After several years in business, Julia and Glenn had a clearer picture of the kind of couples they love working with. They also wanted to get more eyes on their new brand photography offering. I wrote them a new homepage, weddings page, and brand photography page to convey their high energy, the way they can make anyone feel comfy in front of the camera, and their excellent senses of humor.
The brief
pittsburgh wedding
photographers
pittsburgh wedding photographers
We Are the Richards
see the site
"Andrea took all the messy chaos of creativity from us and turned it into the most kick-ass copy that makes us sound so awesome, cool and amazing – and also, really truly like ourselves."
they SAID
Uplifting, with a hint of self-deprecation
Vibe
Matt approached me to write the landing page for an upcoming documentary about minimalism. As always, we leaned into the winning combination of positivity and irony that's gotten him over 3.6 million followers on YouTube, with a bonus sprinkling of Y2K pop culture namedrops.
The brief
youtuber and course creator
Matt D'Avella
see the site
“Finding a copywriter that can match your brand voice is difficult. Finding one that can help make a project a wild success is even more challenging. Andrea was able to do just that (and more).”
HE SAID
Want copy so engaging (and so you) that you’re going to print it out and hang it on your office wall?
let's make it happen
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