You’re not “just another” wedding vendor—and your copy is what proves it.
If there’s a mismatch between the inquiries you’re getting and the ones you need, chances are your copy isn’t doing its job.
website copywriting for wedding pros
Once upon a time, being good at your job was enough to fill your calendar.
But the wedding industry is constantly changing. We’re on what, the sixth consecutive weird year?
If it feels like you’ve been competing for an ever-shrinking slice of the pie, or if you can’t quite break out of the middle market, or you don’t know what Gen Z wants from you, chances are your messaging needs to change.
Because you are good at your job. (Brilliant, actually.)
You just need the words to explain how.
Stop me if…
You know your work is worth luxury prices but
Your online presence doesn’t yet match the caliber of the work you do.
You've been called a best-kept secret but
You're finally ready to claim your place in the spotlight.
You crave more visibility but
You also need to make sure that more eyes actually translate into more inquiries.
You're booked and busy but
The kind of weddings keeping you busy aren’t the ones you want in your portfolio.
They say a picture is worth a thousand words,
but I beg to disagree.
Pictures don’t tell the full story of what it’s like to work with you: the way you’ve turned “surprise and delight” into an art form, how you get them to relax on camera, the type-A obsession with details that led you to buy a special tool for straightening escort cards.
But if you’re waiting for the consultation call to tell this story, it might be too late.
This is where your website copy puts in the work: inviting them into your client experience and showing them why you’re unmatched when it comes to what you do.
Starting at $4000
WEBSITE COPY
Your website copy has more than one job to do: it ensures you show up when they're searching for someone like you, sets the tone for what they'll experience as your client, and ensures they understand why booking you is the best decision they'll make when wedding planning.
When we're done working together, your SEO-optimized, on-brand website copy will sell for you 24/7—even while you're on your way to a wedding, attending a conference, or catching up on your sleep.
By the time they're done reading your site, they'll know you're the obvious choice.
What's included:
- Brand voice questionnaire
- A 60-minute strategy call
- 4+ pages of website copy
- In-depth market research
- Email or Zoom interviews with past clients
- Competitor audit
- SEO keyword research as well as meta content
- A week of unlimited revisions, plus the option for a live editing call
- Wireframed copy and collaboration with your web designer
Your copywriter should make your life easier and your business better.
Which is why I want you to know:
Market research is my love language
You tell me which clients you’d clone if you could, and I talk to them to find out why they booked—and what they adore about you.
I’ll also read every one of your reviews I can find and listen in on what your ideal clients say online when they think no one’s listening.
I work hard so you don't have to
You’re not hiring a copywriter so that you can spend hours in Google Docs.
One questionnaire.
One strategy call.
One week of revisions.
That’s it.
When they're searching, you'll be in the mix
I don’t make the rules, but I do know them by heart. Every website I deliver is optimized for Google and ChatGPT search. (And yes, even luxury clients search for vendors.)
Your copy will take into account how we buy now
I make it my business to know what’s shaping how couples browse and buy right now, whether that’s ChatGPT search, the rise of Gen Z, or influencer weddings. (Spoiler alert: it’s all of the above.)
It's not done until it's done
Our work together doesn’t end when I hand off the final copy draft (which is created with design in mind). I’m always available for your designer to consult with as they work on your site.
“It feels like kismet to have language on my site that truly resonates with both myself and with the outlook and lens I use for my weddings.”
Often on discovery calls, couples will reference specific sentences that stood out to them on my site, and they say they can feel that in my work - how wonderful is that?
- Annaleisa Veasey
wedding photographer
The Workflow
Research mode
Once you’re on my calendar, I’ll send over a questionnaire. Before your project starts, I’ll also interview your favorite clients
Based on your answers, I’ll put together a profile of your ideal client and do market research, and read everything you’ve ever written online—and everything your clients have ever said about you.
Your copy week
Give me one hour of your time, and I’ll do the rest. We’ll go over everything I’ve learned about you (and your clients!) and then once I get your stamp of approval, I’m off to write—with my emotional support Diet Coke close at hand.
You can literally do whatever else you want: head off to a retreat, achieve inbox zero, catch up on Love Is Blind.
Your revision week
Your copy is delivered in a Google Doc with a video walkthrough. You make as many comments as you need, and I’ll respond within a day.
If you’re thinking “but it’s easier for me to talk it out, and that’s why I hired you,” then we’ll set up a live review call. Once we’re done, you’ll have wireframed copy that’s a cinch for your designer to work with.
Click any of the buttons on this page and fill out the form. You’ll hear back from me within 2 days if I’m a good fit for your brand & timeline. If you want a vibe check, we’ll set up a Zoom.
And if you don’t want another meeting on your calendar, we can swap voice memos—or you can just send me the details of your project. Your call.
We get on the same page
After launching her new website, Claudia went from 2 inquiries a month to 8 inquiries a month—even though her prices more than doubled.
“I’m attracting dream clients who already connect with my vibe before we ever speak.”
Claudia’s first year as a wedding photographer was more successful than she expected. But she had big plans, and she knew that she’d need more than 2 leads a month to achieve her goals.
Her new copy led to dream inquiries, like destination weddings in Madrid and Lake Como. And her new pricing allowed her to quit her day job and go full-time with wedding photography.
For wedding creatives, educators & service providers, including:
Wedding planners
Florists
Stationers
Wedding venues
Videographers
Bridal stylists
Hair + makeup artists
Photographers
Event design companies
Wedding industry educators
DJs + bands
Bakers
Wedding content creators
B2B service providers
Caterers
Wedding Venues
Wedding Planners
Hair + Makeup Artists
Bridal Stylists
Florists
Stationers
Photographer
Videographer
Caterer
Bakers
Event Design Companies
Wedding Industry Educators
Wedding Content Creators
B2B Service Providers
DJs & Bands
When your website copy is on point, good things happen:
You book creatively fullfilling weddings
Let’s break the cycle where you book weddings that don’t do it for you, and then all you have in your portfolio is weddings that don’t do it for you.
You get referrals from creative partners
Done right, your copy doesn’t just convince clients. It also builds trust with planners, venues, and other wedding creatives.
Visibility turns into bookings
If your next wedding goes viral—or you’re quoted in a New York Times article—you’ll be ready for the wave of inquiries that’s headed your way.
You break out of the middle market
When your portfolio is framed by words that put your work in context, there’s no question about its value anymore.
Flip through my portfolio
Evermore Occasions
Wedding planner
Jessamine
Florist
Olivia Yuen
Wedding photographer
Weinberg Legal
Attorney
Plot twist:
I didn't dream of being a website copywriter as a child.
But after quitting an agency job that was burning me out, website copy was the logical next step. I already had experience with SEO, brand voice, and luxury copywriting.
It took me 2 years of writing copy for coaches, dentists (yes, really) and realtors before I landed my first wedding-industry client.
I haven’t looked back.
I'm in the industry,
but not of the industry.
The most important skill you can have as a copywriter is to read the room.
Which is why my open browser tabs include a Google alert for ‘weddings,’ certain subreddits dedicated to luxury weddings, and other sources I won’t reveal. If there’s an in-depth survey or a viral TikTok about the wedding industry, I’ve probably seen it.
But booking the food truck for our school’s annual Halloween festival is the extent of my experience with event planning, and I like it that way.
I’m ultimately not you, and that’s a good thing.
What you really want is a fresh pair of eyes. Someone who can take a step back and see things from your clients’ point of view. Someone who’s going to read your online reviews—yes, all of them—and pick up on a pattern that you were too in the weeds to notice.
You get veto power. During your revision week, you can make as many comments or tweaks as you want, and I’ll finesse the copy until it feels like you.
(If you’d rather talk it out, you have the option for a live review call.)
I also send a video walkthrough to help you understand why I made the decisions I did.
You might be wondering:
What if I don’t like my copy?
If you’ve already booked a designer, I send video walkthroughs of the copy so they can see the underlying strategy.
More importantly, I don’t just hand over the copy and ghost—your designer can reach out to me anytime with questions or ideas.
I need someone to design my website. Can you help?
Absolutely not.
I do use AI for transcribing interviews and testing ChatGPT search (because you need to show up there), but that’s the extent of it.
Do you use AI to write my copy?
Your website copy is part of your client experience, but it’s not all of it.
For past clients, I’ve written investment guides, proposals, welcome packets, nurture emails, speaker bios, and more.
I also offer blogging and weekly newsletters on a limited basis.
What I don’t do (and for good reason): social media content, social media ad copy. But I promise I have the name of someone who can support you with anything.
I also need copy for my ________. Is that something you offer?
There are limits on what I can do, and 5 pages is usually the maximum I can handle in a single week.
If you need more than that, we’ll extend the project timeline.
Will it still be a week if I need more than 5 pages?
Basically, I find the keywords that your ideal clients are using to search for you, then weave them into your copy naturally.
What’s included: Keyword research, on-page website copy, meta content
What’s not: Image alt text and file names
What do you mean by “SEO-optimized”?
I don’t use the word investment on this page lightly, because good website copy is an investment in the future of your business.
Clients I’ve worked with have*: raised their prices while taking on fewer weddings; quit their day jobs; built teams of 7+ employees; and seen an increase in inquiries.
But there’s also some non-monetary ROI—like confidence when seeking visibility or just sharing your website without cringing.
Not to mention more time back in your day because you no longer have an inbox filled with inquiries that just aren’t a match.
*Results not guaranteed, of course.
What kind of results can I expect from investing in my website copy?
Fewer weekends spent away from home.
No more 24-person wedding parties.
A space on that venue’s preferred vendor list—or onstage at your favorite industry conference.
Whatever goals you’ve put on your 2026 vision board, your website copy positions you to reach out and grab them.
