COPYWRITING FOR A WEDDING PR AGENCY

OFD Consulting

Relaxed yet professional website copy that reflects their founder’s down-to-earth voice - and doesn’t take itself too seriously.

Website copy

deliverables

Meghan Ely may be the original when it comes to wedding industry PR. But over the years, OFD Consulting has shifted away from a done-for-you PR agency and toward an approach that leans on teaching, speaking, and done-with-you PR.

With a glow-up for their website already planned, Meghan came to me to write the copy. Her goals were twofold: highlight the agency’s new focus, including an emphasis on PR within the wedding industry; and keep a relaxed tone of voice while doing it. (If you’ve ever heard Meghan speak, this totally tracks - she absolutely will crack you up while she’s onstage.)

the goal

Wedding PR has evolved dramatically over the past 15 years, and OFD has evolved right along with it. The copy I wrote for the new site emphasized OFD’s shift away from one-to-one PR services, and toward a membership that supports clients in multiple ways without requiring a four-figure retainer each month.

Meghan also wanted to be realistic about what clients can expect when investing in PR, and the strategies she recommends - which go deeper than submissions to household-name magazines. She’s emphatically not going to imply that if you work with her, you’ll be in Vogue next week.

The copy also underlined the work OFD does to position its clients as leaders within the wedding industry, and why there’s so much value in that. Meghan’s developed courses on speaking, and works to get her clients quoted in all kinds of industry publications.

The Message

see the site

Candid, approachable, and supportive

Vibe

I love writing for a tell-it-like-it-is brand and being told that the copy doesn’t need to take itself too seriously. 

What I Loved

“Yes, we’ve been published in the places you see below. But because we never want to coast off of our greatest hits from years ago, here’s where our clients are showing up now.”

Favorite Line

I came upon Andrea's site when looking for website design inspiration, and within a minute, I knew I had to have her on our rebrand team. I don't think I realized how significant copy could truly be to a site until our design was built around it.

What Meghan Said

SEO strategy: Sara Does SEO

The Team

Convinced you need website copy that reflects your voice, your positioning, and your client experience, while setting you up to check off the next big business goals on your to-do list? Check out my website copywriting services. 

Just want to zhuzh up your website copy without starting from square one? I also offer website copy audits where I’ll finesse your existing site.

Or if you just want to stick around for stories, marketing tips, and insight into what’s going on in the wedding industry, sign up for my newsletter.