COPYWRITING FOR A WEDDING PHOTOGRAPHER

Claudia Segui

Love, hype, and plenty of Spanglish for a Florida-based wedding photographer.

Honest, romantic, and extremely approachable

Vibe

Claudia wasn’t focused on describing her editing style a certain way, or nailing down the exact demographics of her clients. 

Instead, we decided to emphasize her energy, so that she could attract clients who would appreciate her for who she is. (We also needed it to match her playful, high-key vibe in her Reels, which is where a lot of clients first encounter her.)

Everything here was about building trust - helping couples see that she values their love story, that she has an eye for the same tiny moments they appreciate, and that she’s got their back no matter what.

The Message

This was a one-of-a-kind project for me because we hit it off on the phone, and I ended up asking her to be my brand photographer - so before I wrote a word of copy, I got to experience what it was like to be one of her clients. 10/10 would recommend.

What I Loved

see the site

Website copy

Deliverables

Claudia started like a lot of photographers: she bought a camera and then asked basically everyone she knew if she could photograph them. She took off on Instagram, and she came to me wanting a website that felt more professional than her previous DIY site.

The Goal

“It is perfection!!! Thank you so much for this, I truly have no words. You are a word magician!”

What She Said

The photographs that you’ll treasure for the rest of your life are the ones that come from a place of trust. Otherwise, it might be a photo but it’s not the photo.

(And you and I both know you want the photo.)

Favorite Line

Brand design: Desijn Studio
Web design: Ninth Avenue Studios

The Team

Convinced you need website copy that reflects your voice, your positioning, and your client experience, while setting you up to check off the next big business goals on your to-do list? Check out my website copywriting services

Just want to zhuzh up your website copy without starting from square one? I also offer website copy audits where I’ll finesse your existing site.

Or if you just want to stick around for stories, marketing tips, and insight into what’s going on in the wedding industry, sign up for my newsletter.