Your business is evolving, and you want your online presence to keep up.
Maybe you’ve shifted into the luxury market and want to upgrade your website + client experience copy to match.
Maybe you’re looking to take on fewer weddings—but still see an upward trend in your income.
Maybe you’re spending more time than you want on calls with leads who are less than perfect, and you’d like that time back in your week, thanks.
Or maybe you want to move into your educator era (apologies to Ms. Swift) by hosting workshops, speaking at industry events, or mentoring up-and-comers.
Either way, you need copy that elevates your client experience and matches the caliber of your work—without stripping out every last trace of personality.
SALES + WEBSITE COPYWRITING FOR WEDDING BUSINESSES
Let me craft you a website that…
I don’t make the rules, but I do play by them. Every website I deliver is SEO-optimized, because it’s Google’s world, and we just live in it.
Think of your website as your virtual office, and cultivate a thoughtful, personable vibe to match.
Matches your high-end client experience
In a world of spicy margaritas and French 75s, why not be a Dark and Stormy?
Doesn't sound like everyone else in the industry
Because just sounding ‘like you’ doesn’t convert readers to buyers. You want them to feel like you can read their mind (but, you know, not in a creepy way).
Shows up in search engines
Resonates with your ideal clients
WHO IT’S FOR
For wedding creatives & those who have their back, including:
Bridal stylists
Hair + makeup artists
Wedding content creators
DJs + bands
Bakers
Event design companies
Wedding industry educators
B2B service providers
Wedding planners
Florists
Stationers
Photographers
Caterers
Wedding + event venues
Videographers
Starting at $4000 USD—payment plans always available
WHAT’S INCLUDED
- 3 full pages of SEO-optimized website copy (Home, About + Services) as well as microcopy for your blog + contact page
- In-depth brand voice + strategy questionnaire
- 60-minute strategy call so we’re aligned on goals and messaging
- SEO keyword research as well as optimized meta titles + descriptions and H1 tags
- Wireframed copy + collaboration with your web designer
- 1 round of revisions
HOW WE CAN WORK TOGETHER
You always have options.
Website Sprint
A generous pour of personality and storytelling, some buyer psychology for good measure, and a sprinkling of SEO to finish it off. After asking smart questions of you and slipping into the mindset of your favorite clients, I’ll weave it all into a strategic website aligned with the present (and future) of your business.
For newer (or laser-focused) wedding businesses. Expect website copywriting that brings the same energy as an expertly crafted cocktail:
Starting at $5000
WHAT’S INCLUDED
- 4+ pages of brand-new website copy, plus microcopy for your blog and contact page
- Option to add client experience copy (proposals, emails, etc.)
- In-depth brand voice + strategy questionnaire
- A 60-minute strategy call so we’re aligned on goals and messaging
- Surveys and 1:1 interviews with past clients
- SEO keyword research as well as optimized meta titles + descriptions and H1 tags
- 2 rounds of revisions, including an optional live editing call
- Wireframed copy + collaboration with your web designer
Custom Web Copy
Convert browsers into inquiries, inquiries into clients, and clients into people who share your name in all the right spaces. It all starts with a website that makes them feel seen, cared-for, and like you’re the one to deliver what they want.
Complement the basic pages with whatever else you need: an investment guide, single service pages, an SEO-driven landing page centered on your ideal destination, or emails for your Dubsado workflows. (That’s not an exhaustive list, either—if there’s something else you need behind the scenes, I’ll make it happen.)
For established wedding creatives, educators + anyone undergoing a full rebrand
Starting at $4500
WHAT’S INCLUDED
- Sales page
- Up to 8 launch emails
- In-depth brand + product questionnaire
- A 60-minute strategy call so we’re aligned on approach
- Surveys and 1:1 interviews with past students
- Wireframed copy + collaboration with your web designer
- 2 rounds of revisions, including an optional live editing call
Launch Copy
Whether you’re launching a brand-new offer or want to freshen things up for an existing one, you need launch copy that resonates with what your audience is experiencing now.
I’ll immerse myself in your customers’ mindset, then write sales page copy + emails that give them that delicious little jolt of recognition. Minus the OTT salesy tactics that irritate sophisticated buyers today.
For educators with memberships, retreats + courses
A few perks of working with me:
Done-for-you SEO research + copy
Candid advice on marketing, strategy, and even offers from someone who’s behind-the-scenes in a lot of high-end wedding businesses
Someone your designer can bounce ideas off of
Access to me for little ad-hoc projects—a podcast pitch, a speaker bio, an inquiry response email?
All the travel recommendations your heart desires
Someone to pop into your DMs with a meme and say “this made me think of you”
Every copywriting project I do is custom. Once you’ve filled out the little form, we’ll set up a call to confirm it’s a vibe, then talk through your goals and figure out exactly what you need.
Let's break it down, shall we?
Step 1:
While you wait for our project to kick off, pour up a cup of your fave and fill out questionnaires on your brand voice and strategy.
Step 2:
I talk to you. I talk to your favorite clients. I scope out what your competitors are doing and what your ideal clients vent about online. Then all that research gets poured into a messaging document that you’ll approve before I write a word of copy.
Step 3:
I grab an emotional support Diet Coke or 5 and sit down to write your copy. You’re free to do literally anything else. Jet off to a wedding or a workshop? Run your numbers? Devour season 3 of Bridgerton? Your choice.
Step 4:
Founder, OFD Consulting
"If you feel that you really understand who you are as a brand but you don't have the words to shout it from the rooftop yet, then hire Andrea.
Meghan Ely
She has the uncanny ability to extrapolate all the things that make you and your brands "yours" and hand you copy that will knock your socks off. On the other side of it, you will be hard pressed to remember a time when she wasn't on your team."
Not ready to commit to custom copy just yet?
Don’t worry, I’ve got something else up my sleeve.
It’s the #1 thing everyone stresses over when they hire a copywriter: what if it doesn’t sound like me?
The secret is that there is no secret. I read everything I can find that you’ve written (blog posts, Instagram captions). I interview you so I get a sense of how you talk and I make you fill out a questionnaire so that I have even more of your writing on hand.
(Also, the other secret is that sounding like you is only half of the equation. The other half is using language that reflects your ideal clients’ thought process—which is what I’m finding when I scour Reddit or Facebook groups.)
FAQ: Got a few lingering questions?
How can I trust you that it will *actually* sound like me?
- You dread sending people to your current website because, and I quote, “it doesn’t sound like me”
- You’re redesigning your website from scratch and you want the copy to be in sync with the design
- You’ve built a high-end or luxury business but your online presence doesn’t feel as polished as you want
- You’re planning a shift in your pricing and want your marketing to be on point
- You want your copy to showcase your work and your value for potential creative partners as well as clients who hire you directly
How do I know I need to hire a website copywriter?
Yes, some clients will book you purely on the strength of your portfolio.
But most people are going to be considering a few options. Your copy is your chance to be memorable and spotlight the things that make you stand out, whether that’s your knowledge of actually-hidden-gem spots in Paris for engagement photos, your ability to wrangle bridal parties of 10+ people without blinking, or the homemade trail mix you bring along on every hiking elopement.
Your clients want need to be able to envision the kind of experience they’re going to get, and that’s where your copy comes in.
Bonus: Your website copy is incredibly valuable from an SEO perspective—if you want to come up in search results, you need more than just pictures.
No, but seriously: why does my website copy matter if I have a stellar portfolio?
Here’s the thing: I know how you feel, because I’ve been there before.
But there’s a saying that “you can’t see the label from inside the jar,” and it’s often the truth for small business owners. We’re so caught up in the day-to-day that we need someone to come in, look at our work with fresh eyes, and identify what makes us worth betting on.
I’ve built my processes around listening to you, because I can’t tell your story if I don’t understand your underlying motivation for building your business and serving your clients.
Because trust is paramount, I always start the process with a consultation call to get a sense of what you need and what our working relationship will be like.
(And if I realize that I’m not the best copywriter for you, I’m not going to give you the hard sell anyhow. I have an incredible network of colleagues and I’ll happily provide you with names that would be perfect for your project.)
My business is my baby. How can I trust you with it?
Design isn’t included with any of my packages, but I keep a short list of recommended designers with experience in the wedding industry who I can refer you to.
I play really well with designers, and always send video walkthroughs of the copy so they can see the underlying strategy (and my done-for-you copy packages include communication with your designer, too).
