COPYWRITING FOR AN ELOPEMENT PHOTOGRAPHER

Between the Pine

Website copy for a team of elopement photographers who work with clients throughout the Pacific Northwest, Colorado, and beyond (sometimes way beyond). 

Brand & web design: Mod Bird Studio

The Team

For 2024 and beyond, Mollie wanted fresh website copy that celebrated her growing team - and highlighted their unparalleled local expertise. Behind the scenes, I also crafted new copy for their Honeybook & Pic-Time emails, as well as guides that are sent to newly booked couples.

As a niche, elopement photography has taken off since the pandemic. With so many new photographers entering the scene, Mollie knew she wanted to emphasize how much experience her team members have: both in the outdoors, and as elopement photographers.

We wanted couples to feel like they were choosing someone that would not only take epic photographs, but also guide them through planning an elopement in the outdoors. (Especially because more than half of their clients aren’t actually from the Pacific Northwest.) At the same time, we also wanted to show seriously outdoorsy couples that Between the Pine is for them, too.

The goal

Website copy, date release emails, planning guides, pre-wedding emails, gallery delivery emails

Deliverables

SEE THE SITE

“I've had the honor of working with Andrea for three years now, and it has been incredible to watch my brand grow because of her talent.

Investing in my copy, both on my website and the back end of my business, was something that completely upleveled my company. Andrea is able to capture my company's brand voice in an elevated way, but also make it feel personal.

When I get on calls with couples, they often tell me “your website blew us away. The website was talking directly to me and it felt like you were already our friend.” 

what SHE SAID

Mollie and I started working together in summer 2022, when Between the Pine was still…just Mollie. Since then, her company has evolved: she now has a team of half a dozen elopement photographers, and they cover way more territory.

Yes, their team will go anywhere you ask - but what makes them truly special is how well they know the states where they live and work. They can find you a hidden-gem hiking trail, tell you where to grab donuts the day after your elopement, and even find you an elopement-friendly Airbnb (one that allows parties & looks cute too).

The Message

There are so many thoughtful touches in the Between the Pine client experience, so it only makes sense that Mollie wanted to make sure that the brand voice matches across every touchpoint.

What I Loved

“An adventure elopement is your chance to cherry-pick the things you love about weddings. (And ditch the rest.)”

Favorite Line

Warm and adventurous—but elevated, too





Vibe

Convinced you need website copy that reflects your voice, your positioning, and your client experience, while setting you up to check off the next big business goals on your to-do list? Check out my website copywriting services

Just want to zhuzh up your website copy without starting from square one? I also offer website copy audits where I’ll finesse your existing site.

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