COPYWRITING FOR A FILM PHOTOGRAPHER
Olivia Yuen
Website copy that pairs the practical (SEO & conversion copy) with the poetic (a finely honed sense of place)
Inviting and atmospheric
Vibe
Film is central to Olivia’s work as a photographer, and we chose to emphasize that throughout the copy. We wanted to make it accessible to couples who like the look of film, but don’t know much else about it. That meant details on how it affects pricing as well as explanations of different film types.
Olivia’s love of film goes hand-in-hand with her belief that your photos should probably not just live on your phone. So we also made sure to talk about the value of heirloom-quality prints and albums.
We also aimed to convey a sense of place throughout the copy, evoking the sights, sounds, and feel of New Orleans.
The Message
One thing we focused on is that Olivia is a hard worker, and she wanted that to show through rather than making things seem “effortless.” For example, we addressed the fact that no, she’s not a New Orleans native, but she’s put in the work to build a network and understand the rich history of her community.
Another thing that surfaced in reading reviews and talking to Olivia’s clients was that she invariably carved out space in the day for a couple to be alone together. Not only did her couples appreciate the break, but it also yielded some of their favorite photos.
What I Loved
Website copy
Deliverables
Olivia wanted website copy that grounded her work in her home city of New Orleans, while conveying the importance of film in her portfolio. As a new mom, she also wanted her site to capture the ripple effects of such a major life change—and how it honed her eye even further.
The Goal
“It's my worst fear for your best day to live on a digital cloud forever.”
“I’m a creative, but not the run-late, oops-I–missed-that kind of creative.”
Favorite Lines
Brand and website design: Inkpot Creative
The Team
"I know that if someone is inquiring with me, we are already deeply aligned because my copy weeds folks out from the start. I get fewer inquiries, but they all have a much higher likelihood to book, and I am already in most couple's top 2-3 choices for photographer."
OLIVIA SAID
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