Yes, it’s a cliché, but as with most clichés, there’s a gem of truth to it. Once you’ve gotten in the weeds with writing your own website copy, it can be hard to take a step back and figure out if it’s really working for you.
My website copy audit gives you a fresh perspective on your existing website copy and how it fits into your client experience, while making sure you’re dialed in on your brand voice and key messages.
Chances are that your clients don’t need to be told they need your service. But they do need to know why to book with you, specifically. I’ll ask questions about who you serve and what you do best, then make sure your copy puts your expertise + artistry front and center.
Your website copy should reflect how you show up in real life—but it also needs to be memorable. I’ll find ways to dial in your brand voice, add more personality, and cut turns of phrase that have been done to death in the industry.
Does the way you’ve structured your site make sense? Is it easy for clients to find the info they need? Your website sets the tone for the entirety of your client experience, so I’ll look for snags that might make someone hesitate before booking that discovery call, tour, or appointment.
While this isn’t an in-depth SEO audit, I firmly believe that your site should be find-able. I’ll run it through my high-level SEO checklist and give pointers on how to improve.
The words on your site tell potential clients + creative partners so much about whether working with you will be comfortable for them. I’ll fine-tune your language to convey how welcoming you are to couples, guests and vendors from different backgrounds + identities.
Elopement photographer,
Between the Pine
“I was absolutely blown away with your talent for truly making me feel like my best friend wrote this. I felt really taken care of. Once I got the copy, I started crying because it was just so spot on. It was such a relief. I couldn’t have asked for a better experience.”
To book, you’ll select a date for our strategy call, then fill out the questionnaire with all the juicy details I need to audit your current site.
After reading through what you shared in your questionnaire, I go through your website page-by-page, making comments along the way. You’ll get the audited copy, a video walkthrough, and a list of action items + resources no less than 2 business days before our call.
We’ll sit down for a 60-minute call to go through my advice and make sure you’re fully clear on what to prioritize. Then you can start implementing right away—and you’ll have me in your pocket for a week to answer any lingering questions.
Copywriter + marketing strategist for wedding pros looking to own their expertise + evoke their artistry through words
Yes, or at least a website that’s in the pre-launch stages. The goal is to make improvements that you (or your designer) can literally copy-and-paste into your existing layout.
You’ll receive a Google Doc with your website copy that includes comments, suggested new lines, and a list of action items and resources.
You’ll also receive a 10-minute video walkthrough that covers first impressions, user experience, and your overall messaging.
Drop me an email at hello@andreashah.com, share a link to your site, and ask me any questions you have—you’ll get my honest answer as to whether an audit will help you hit your goals or not.
Yes and no. if I spot an error, I’ll highlight it, but this audit focuses on messaging and user experience, not copy editing.
Your website copy audit includes one section, rewritten. Maybe it’s your bio on the homepage, the questions on your contact form, or the hero copy on your services page. You tell me, and I’ll give it a movie-montage-worthy makeover.
Any other suggestions or lines I share within the audit are fair game to use, but this isn’t a from-the-ground-up rewrite.