copy audits for wedding pros

You can’t read the label from the inside of the jar. 

Yes, it’s a cliché, but as with most clichés, there’s a gem of truth to it. Once you’ve gotten in the weeds with writing your own website copy, it can be hard to take a step back and figure out if it’s really working for you.

My website copy audit gives you a fresh perspective on your existing website copy and how it fits into your client experience, while making sure you’re dialed in on your brand voice and key messages.

You get my insight into:

Chances are that your clients don’t need to be told they need your service. But they do need to know why to book with you, specifically. I’ll ask questions about who you serve and what you do best, then make sure your copy puts your expertise + artistry front and center.

Messaging

Your website copy should reflect how you show up in real life—but it also needs to be memorable. I’ll find ways to dial in your brand voice, add more personality, and cut turns of phrase that have been done to death in the industry.

Brand voice

Does the way you’ve structured your site make sense? Is it easy for clients to find the info they need? Your website sets the tone for the entirety of your client experience, so I’ll look for snags that might make someone hesitate before booking that discovery call, tour, or appointment.

User experience

While this isn’t an in-depth SEO audit, I firmly believe that your site should be find-able. I’ll run it through my high-level SEO checklist and give pointers on how to improve.

SEO

Inclusivity

Why you need it:

The words on your site tell potential clients + creative partners so much about whether working with you will be comfortable for them. I’ll fine-tune your language to convey how welcoming you are to couples, guests and vendors from different backgrounds + identities.

  • Not everyone who lands on your site inquires
  • Your copy isn’t 
  • Your brand voice isn’t consistent
  • You know your copy needs a refresh but a redesign isn’t in the cards now

  • A detailed questionnaire where you can give me the rundown on what you’re offering, who you’re marketing to, and your business goals
  • A Google Doc with comments, suggestions, and a list of action items and resources
  • Rewrites of one key section of website copy, as identified by you
  • A video walkthrough of your copy
  • A recorded 60-minute strategy call where you can ask me anything about my recommendations, your marketing strategy, or your brand voice
  • 1 week of post-audit support via either Voxer or email for those questions that inevitably pop up

Website Copy Audit / $650

Elopement photographer,
Between the Pine

"I felt really taken care of..."

MOLLIE ADAMS

“I was absolutely blown away with your talent for truly making me feel like my best friend wrote this. I felt really taken care of. Once I got the copy, I started crying because it was just so spot on. It was such a relief. I couldn’t have asked for a better experience.”

READY TO START YOUR PROJECT?

To book, you’ll select a date for our strategy call, then fill out the questionnaire with all the juicy details I need to audit your current site.

Done-with-you website copy made easy.

01. Save your date

After reading through what you shared in your questionnaire, I go through your website page-by-page, making comments along the way. You’ll get the audited copy, a video walkthrough, and a list of action items + resources no less than 2 business days before our call.

02. I audit your site

We’ll sit down for a 60-minute call to go through my advice and make sure you’re fully clear on what to prioritize. Then you can start implementing right away—and you’ll have me in your pocket for a week to answer any lingering questions.

03. Implementation time

The process, in three simple steps:

You’re [1-2 paragraphs here].

Hey, I’m Andrea

Copywriter + marketing strategist for wedding pros looking to own their expertise + evoke their artistry through words

Yes, or at least a website that’s in the pre-launch stages. The goal is to make improvements that you (or your designer) can literally copy-and-paste into your existing layout.

Q & A sesh

Do I need to have a live website?

HIT THAT FORM

You’ll receive a Google Doc with your website copy that includes comments, suggested new lines, and a list of action items and resources.

You’ll also receive a 10-minute video walkthrough that covers first impressions, user experience, and your overall messaging.

How is my audit delivered?

Drop me an email at hello@andreashah.com, share a link to your site, and ask me any questions you have—you’ll get my honest answer as to whether an audit will help you hit your goals or not.

How do I know a website copy audit is right for me?

Yes and no. if I spot an error, I’ll highlight it, but this audit focuses on messaging and user experience, not copy editing.

Do you proofread my copy?

Your website copy audit includes one section, rewritten. Maybe it’s your bio on the homepage, the questions on your contact form, or the hero copy on your services page. You tell me, and I’ll give it a movie-montage-worthy makeover.

Any other suggestions or lines I share within the audit are fair game to use, but this isn’t a from-the-ground-up rewrite. 

Do you actually rewrite the copy?