MAKE MY WEBSITE POP
I’m not a mind reader (tragically). To make up for it, I’ve developed a rock-solid research process that’s almost as good as a crystal ball.
The secret? Listening to your people. In one-on-one interviews, in surveys, and by eavesdropping in the corners of the internet where they go to vent.
Through a 1:1 call as well as an in-depth questionnaire, I’ll get a sense of who you are, how you talk, and what stories you want to tell about yourself.
I’ll also map out the structure of each page, including target keywords as well as SEO-optimized page titles, meta copy, and URL slugs.
I whip up copy that showcases what you do, who you do it for, and what it feels like to work with you—all the while infusing every word with your personality.
It’s here! I’ll send over your copy in a Google Doc, paired with a Loom walkthrough so that you (and your designer) understand the strategy behind each section.
You get two rounds of edits to make sure that everything is *chef’s kiss* before you send it off to your team.
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I’ve been working on websites since dial-up was still a thing. I taught myself to code HTML from scratch as a teenager, I worked with household names to launch their foreign-language websites, and I’ve written thousands upon thousands of words of web copy for my clients.
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To make your website copy fizz with personality, I nail down exactly 3 things: your voice, the stories you tell, and the opinions you hold. Spicy takes welcome.
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When it comes to websites, the creative part has to coexist with the technical part. The algorithm says so, and who am I to argue? Luckily I’ve been working with on-page SEO & keyword research for over 10 years.
let's get started
let's get started
Brittany McBean
Design isn’t included with any of my packages, but I keep a short list of recommended designers that I can refer you to.
I play really well with designers, and always send video walkthroughs of the copy so they can see the underlying strategy.
Yes, some clients will book you purely on the strength of your photos or your portfolio—
But most people are going to be considering a few options. Your copy is your chance to be memorable and spotlight the things that make you stand out, whether that’s your knowledge of actually-hidden-gem spots in Paris for engagement photos, your knack for making even the grumpiest toddler smile, or the homemade trail mix you bring along on every hike.
Your clients want to understand the kind of experience they’re going to get, and that’s where the copy comes in.
Bonus: Copy is incredibly valuable from an SEO perspective—if you want to come up in search results, you need more than just pictures.
It’s the #1 thing everyone stresses over when they hire a copywriter: what if it doesn’t sound like me?
The secret is that there is no secret. I read things you’ve written (blog posts, Instagram captions). I interview you so I get a sense of how you talk and I make you fill out a questionnaire so that I have even more of your writing on hand.
Two main reasons.
One: you’re at a crossroads in your business. Maybe you’re pivoting to focus on a new client base, or you’re looking to niche down a lot further. Either way, you need to go back to the basics—figuring out who your people are, why they’re hiring you, and what brand voice is going to appeal to them.
Two: you’re outsourcing content creation, social media, or other tasks, but you want everything to sound like you wrote it. Since you can’t clone yourself yet, let’s create a guide that you can give your blog writer, SMM, or engagement specialist.
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