MAKE MY WEBSITE POP
I’m not a mind reader (tragically). To make up for it, I’ve developed a rock-solid research process that’s almost as good as a crystal ball.
The secret? Listening to your people. In one-on-one interviews, in surveys, and by eavesdropping in the corners of the internet where they go to vent.
Through a 1:1 call as well as an in-depth questionnaire, I’ll get a sense of who you are, how you talk, and what stories you want to tell about yourself.
I’ll also map out the structure of each page, including target keywords as well as SEO-optimized page titles, meta copy, and URL slugs.
I whip up copy that showcases what you do, who you do it for, and what it feels like to work with you—all the while infusing every word with your personality.
It’s here! I’ll send over your copy in a Google Doc, paired with a Loom walkthrough so that you (and your designer) understand the strategy behind each section.
You get two rounds of edits to make sure that everything is *chef’s kiss* before you send it off to your team.
I’ve been working on websites since dial-up was still a thing. I taught myself to code HTML from scratch as a teenager, I worked with household names to launch their foreign-language websites, and I’ve written thousands upon thousands of words of web copy for my clients.
To make your website copy fizz with personality, I nail down exactly 3 things: your voice, the stories you tell, and the opinions you hold. Spicy takes welcome.
When it comes to websites, the creative part has to coexist with the technical part. The algorithm says so, and who am I to argue? Luckily I’ve been working with on-page SEO & keyword research for over 10 years.
Your clients make an investment in you. Set them at ease and get them psyched for the experience with website copy and messaging that shows off your personality and speaks directly to their soul. (While also, you know, selling and getting found in search.)
5+ pages of SEO-optimized website copy—whatever you need, I'll write
One-on-one interviews with up to 4 of your favorite clients, plus a questionnaire you can send to gather even more insight
A questionnaire for you, so that I can learn the backstory of your business and where you want to go from here
A 60-minute strategy call to get a sense of your voice and map out the content for your site
In-depth market research and positioning to figure out what your competitors are doing, how you're different, and who you need to market to
A mid-project touchpoint where we'll review your positioning and your ideal client profile before I write a word
1 week of pre-launch support, whether you need a pep talk or a last-minute tweak to the copy
Collaboration with your web + brand designer
Timeline: 3-4 weeks
You want everything, and you want it now. I'll craft 4 pages of SEO-optimized copy that highlights your high-end client experience and sounds like you and shows up in search and is also a pleasure to read. (And I'll do it in one week.)
Let’s make magic.
4 pages of SEO-optimized website copy (typically Homepage, About, Services + Contact)
A questionnaire about you, the clients you usually work with, and what direction you see your wedding business evolving
Survey questions you can email to past clients to get juicy testimonials and insight into what your people are thinking when they book you
A 60-minute strategy call to talk through your current challenges and your ideal client—plus get a sense of your personality
2 rounds of edits plus collaboration with your web + brand designer
Timeline: 1 week
You’ve DIYed your copy, but you’ve stared at the words on your screen so long, they no longer make sense. (Been there.) Pass the baton, and I’ll get you over the finish line.
Made for you if you want a quick copy refresh but aren’t yet ready to rebrand or redo your copy from scratch.
audit my copy
A Google Doc overflowing with notes, action items, and suggestions on how to add in more personality, clarify your offers, and smooth out your customer journey
A high-level SEO rundown (we love a spreadsheet) so that you can implement best practices on every page
A 1-hour post-audit strategy call, so you can ask me why I made a suggestion, talk about what marketing trends I'm seeing in the wedding industry, or dial in on what's next for your business
3 days of Voxer or email access to ask me all those follow-up questions that pop into your head post-call
A pre-audit questionnaire where you can brain dump about everything that's going on in your business and/or what you think needs fixing on your site
Design isn’t included with any of my packages, but I keep a short list of recommended designers that I can refer you to.
I play really well with designers, and always send video walkthroughs of the copy so they can see the underlying strategy.
Yes, some clients will book you purely on the strength of your photos or your portfolio—
But most people are going to be considering a few options. Your copy is your chance to be memorable and spotlight the things that make you stand out, whether that’s your knowledge of actually-hidden-gem spots in Paris for engagement photos, your knack for making even the grumpiest toddler smile, or the homemade trail mix you bring along on every hike.
Your clients want to understand the kind of experience they’re going to get, and that’s where the copy comes in.
Bonus: Copy is incredibly valuable from an SEO perspective—if you want to come up in search results, you need more than just pictures.
It’s the #1 thing everyone stresses over when they hire a copywriter: what if it doesn’t sound like me?
The secret is that there is no secret. I read things you’ve written (blog posts, Instagram captions). I interview you so I get a sense of how you talk and I make you fill out a questionnaire so that I have even more of your writing on hand.
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