Your work like anyone else’s.
And your website copy should damn well show it.
website copy for photographers & wedding pros
isn’t
MAKE MY WEBSITE POP
You’re not just selling an aesthetic anymore— now you have to sell an entire experience.
It’s a heavy lift, but you need your website copy to:
- Capture your ~vibe~ so clients get a sense of exactly what it’s like to work with you
- Make them feel like they can relax because you’re in the driver’s seat
- Showcase your process, so they understand exactly what they get, when they get it, and why it costs what it does to work with someone like you
- Have so much verve and personality that it doesn’t get lost in a sea of cookie-cutter sites
The end game? Get your dream clients to close all the other tabs they have open and book you. Now.
Your creative business lives—
—by your website.
and dies
- Capture your ~vibe~ so clients get a sense of exactly what it’s like to work with you
- Make them feel like they can relax because you’re in the driver’s seat
- Showcase your process, so they understand exactly what they get, when they get it, and why it costs what it does to work with someone like you
- Have so much verve and personality that it doesn’t get lost in a sea of cookie-cutter sites
You’re not just selling an aesthetic anymore— now you have to sell an entire experience.
It’s a heavy lift, but you need your website copy to:
How it goes down
01
research
I’m not a mind reader (tragically). To make up for it, I’ve developed a rock-solid research process that’s almost as good as a crystal ball.
The secret? Listening to your people. In one-on-one interviews, in surveys, and by eavesdropping in the corners of the internet where they go to vent.
02
Strategy
Through a 1:1 call as well as an in-depth questionnaire, I’ll get a sense of who you are, how you talk, and what stories you want to tell about yourself.
I’ll also map out the structure of each page, including target keywords as well as SEO-optimized page titles, meta copy, and URL slugs.
03
Creative
I whip up copy that showcases what you do, who you do it for, and what it feels like to work with you—all the while infusing every word with your personality.
04
Launch
It’s here! I’ll send over your copy in a Google Doc, paired with a Loom walkthrough so that you (and your designer) understand the strategy behind each section.
You get two rounds of edits to make sure that everything is *chef’s kiss* before you send it off to your team.
3 reasons to make me
for website copy
✔
Website-obsessed since [redacted]
I’ve been working on websites since dial-up was still a thing. I taught myself to code HTML from scratch as a teenager, I worked with household names to launch their foreign-language websites, and I’ve written thousands upon thousands of words of web copy for my clients.
✔
A not-so-magic formula for copy with ✨personality✨
To make your website copy fizz with personality, I nail down exactly 3 things: your voice, the stories you tell, and the opinions you hold. Spicy takes welcome.
✔
SEO know-how
When it comes to websites, the creative part has to coexist with the technical part. The algorithm says so, and who am I to argue? Luckily I’ve been working with on-page SEO & keyword research for over 10 years.
3 reasons to make me
for website copy
your go-to
How we can work together
The Two-Week Website
Made for you if:
- You're aiming to hit the trifecta: bold yet refined copy that sells strategically, ensures you show up in search, and sounds unmistakably like you
- You're done with DIY and ready to entrust your messaging to someone who knows exactly what they're doing
- You want the copy on your site to be aligned with the upscale experience you're already offering your clients...not to mention your stunning visual branding
What’s included:
Survey questions for past clients
4 pages of website copy
Video walkthrough of copy
2 rounds of edits
Timeline: 2 weeks
Investment: $2800
let's get started
Website Copy & Brand Voice
Made for you if:
- You're outsourcing your social media, your blog posts, or other aspects of your business and you want your voice to stay consistent
- You're pivoting your brand or offers and want to reassess your audience and your voice to make sure that you nail what ideal clients are asking for
What’s included:
Survey questions for past clients
4 pages of website copy
Video walkthrough of copy
2 rounds of edits
let's get started
A brand voice + messaging guide
Timeline: 3 weeks
Investment: $3500
PLUS
Add-Ons:
+ Customized workflow emails for Sprout, Dubsado, Honeybook, etc.
+ Investment guides
Brittany McBean
“Working with Andrea is a freaking delight and a half. This woman is sharp as hell, witty as all get out, and a damn good writer. Her research & strategy are out-of-this-world intuitive, insightful, and impactful.
Her copy makes me snort out loud and makes the reader smash that "Buy" button at an alarming rate. If you don't want value-based high-converting, SMART copy...then you probably shouldn't hire her."
FAQS
- You’re redesigning your website from scratch and you want the copy to be in sync with the design
- You avoid sending people to your current website because, and I quote, “it doesn’t sound like me”
- You’ve started charging higher prices (or you’re planning to)
- You’re niching down or making a major pivot
- You get plenty of leads, but they aren’t always a good fit, and you want to spend less time filtering them out
- You know that if you go the DIY route, you won’t have new copy until…2025?
Design isn’t included with any of my packages, but I keep a short list of recommended designers that I can refer you to.
I play really well with designers, and always send video walkthroughs of the copy so they can see the underlying strategy.
Yes, some clients will book you purely on the strength of your photos or your portfolio—
But most people are going to be considering a few options. Your copy is your chance to be memorable and spotlight the things that make you stand out, whether that’s your knowledge of actually-hidden-gem spots in Paris for engagement photos, your knack for making even the grumpiest toddler smile, or the homemade trail mix you bring along on every hike.
Your clients want to understand the kind of experience they’re going to get, and that’s where the copy comes in.
Bonus: Copy is incredibly valuable from an SEO perspective—if you want to come up in search results, you need more than just pictures.
It’s the #1 thing everyone stresses over when they hire a copywriter: what if it doesn’t sound like me?
The secret is that there is no secret. I read things you’ve written (blog posts, Instagram captions). I interview you so I get a sense of how you talk and I make you fill out a questionnaire so that I have even more of your writing on hand.
Two main reasons.
One: you’re at a crossroads in your business. Maybe you’re pivoting to focus on a new client base, or you’re looking to niche down a lot further. Either way, you need to go back to the basics—figuring out who your people are, why they’re hiring you, and what brand voice is going to appeal to them.
Two: you’re outsourcing content creation, social media, or other tasks, but you want everything to sound like you wrote it. Since you can’t clone yourself yet, let’s create a guide that you can give your blog writer, SMM, or engagement specialist.
- Your brand archetype
- Comparisons to pop culture touchstones (as in, if you were a character on Sesame Street, you would be…)
- A one-sentence elevator pitch
- Your brand story
- Positioning statement
- Social media bios
- Content pillars
- Profiles of your ideal client(s)
- Bite-size descriptions of your offers
- Detailed analysis of your tone and your cadence
- A glossary of words you do and don’t say
- A style guide
- Complete video walkthrough of your guide and how to use it
You're all signed up! Keep your eyes on your inbox for your guide.