A Copywriting Blog for Wedding Pros & Educators
The candid copywriting advice you need
Copywriting tips, must-have business resources, and behind-the-scenes insight into how I get from blank page to fully-written site. Read this, and you’ll know why not to describe yourself as an “honorary bridesmaid,” why too much info sends clients into a spiral, and why your site isn’t just for couples.
Before we get started, I want to say three things about sharing your pricing on your website: What 2025 couples are saying and doing re: pricing The day before I sat down to write this, I saw a Reddit post titled, word for word, OH MY GOD, JUST GIVE ME YOUR RATE. It now has […]
June 12, 2025
READ THE BLOG
Now, this is going to be kind of a “well, actually” post…because a lot of what you might assume about luxury copywriting doesn’t hold up at a closer look. In a past life (not literally, obviously), I did copywriting + editing for fashion brands like Louis Vuitton and La Perla, plus several iconic luxury resorts […]
February 14, 2025
HOT OFF THE PRESS: FEATURED POSTS
There are hundreds of Showit website templates for wedding pros online, most of which are aesthetically appealing. But not all templates are created equal. So I looked at dozens of templates to find 5 of the best. As someone with over a decade of experience working with websites and SEO, I know you can’t judge […]
December 4, 2025
Want copy so engaging (and so you) that you're going to print it out and hang it on your office wall?
