A Copywriting Blog for Wedding Pros & Educators
The candid copywriting advice you need
Copywriting tips, must-have business resources, and behind-the-scenes insight into how I get from blank page to fully-written site. Read this, and you’ll know why not to describe yourself as an “honorary bridesmaid,” why too much info sends clients into a spiral, and why your site isn’t just for couples.
If your idea of developing a website strategy is leaning over in your chair and trying to sneak a peek at the paper of someone whose career you covet, we need to talk. Emulating another wedding creative’s website strategy, even if they’re super successful–maybe especially if they’re already successful–is not necessarily a recipe for success […]
September 20, 2024
READ THE BLOG
All the gorgeous website copy in the world doesn’t mean a thing if your ideal clients can’t—or won’t—read every word that you (or your copywriter) so painstakingly put together. When you’re selecting fonts or DIYing your About page, avoid these 8 website design mistakes to make sure that potential clients can actually read your content. […]
September 20, 2024
HOT OFF THE PRESS: FEATURED POSTS
Now, this is going to be kind of a “well, actually” post…because a lot of what you might assume about luxury copywriting doesn’t hold up at a closer look. In a past life (not literally), I did copywriting + editing for fashion brands like Louis Vuitton and La Perla, plus several iconic luxury resorts in […]
February 14, 2025
First things first: you HAVE to have an About page. Even if it’s not your favorite page to write. (Trust me, everyone has a hard time writing about themselves.) If you came to me and told me you could only manage 3 pages on your website, the About page would be one of them. It’s […]
October 30, 2024
If your idea of developing a website strategy is leaning over in your chair and trying to sneak a peek at the paper of someone whose career you covet, we need to talk. Emulating another wedding creative’s website strategy, even if they’re super successful–maybe especially if they’re already successful–is not necessarily a recipe for success […]
September 20, 2024
Want copy so engaging (and so you) that you're going to print it out and hang it on your office wall?
