A Copywriting Blog for Wedding Pros & Educators
The candid copywriting advice you need
Copywriting tips, must-have business resources, and behind-the-scenes insight into how I get from blank page to fully-written site. Read this, and you’ll know why not to describe yourself as an “honorary bridesmaid,” why too much info sends clients into a spiral, and why your site isn’t just for couples.
Before we get started, I want to say three things about sharing your pricing on your website: What 2025 couples are saying and doing re: pricing The day before I sat down to write this, I saw a Reddit post titled, word for word, OH MY GOD, JUST GIVE ME YOUR RATE. It now has […]
June 12, 2025
READ THE BLOG
Now, this is going to be kind of a “well, actually” post…because a lot of what you might assume about luxury copywriting doesn’t hold up at a closer look. In a past life (not literally), I did copywriting + editing for fashion brands like Louis Vuitton and La Perla, plus several iconic luxury resorts in […]
February 14, 2025
HOT OFF THE PRESS: FEATURED POSTS
First things first: you HAVE to have an About page. Even if it’s not your favorite page to write. (Trust me, everyone has a hard time writing about themselves.) If you came to me and told me you could only manage 3 pages on your website, the About page would be one of them. It’s […]
October 30, 2024
If your idea of developing a website strategy is leaning over in your chair and trying to sneak a peek at the paper of someone whose career you covet, we need to talk. Emulating another wedding creative’s website strategy, even if they’re super successful–maybe especially if they’re already successful–is not necessarily a recipe for success […]
September 20, 2024
Your inquiry form can be the do-or-die moment that converts viewers into leads – or makes them hit the ‘X’ in the corner of the tab. But when writing your inquiry form, it’s easy to fall into the trap of thinking only about what makes your job easier. Which makes sense, but… As you’re thinking […]
September 18, 2024
Want copy so engaging (and so you) that you're going to print it out and hang it on your office wall?
