A Copywriting Blog for Wedding Pros & Educators
The candid copywriting advice you need
Copywriting tips, must-have business resources, and behind-the-scenes insight into how I get from blank page to fully-written site. Read this, and you’ll know why not to describe yourself as an “honorary bridesmaid,” why too much info sends clients into a spiral, and why your site isn’t just for couples.
If your idea of developing a website strategy is leaning over in your chair and trying to sneak a peek at the paper of someone whose career you covet, we need to talk. Emulating another wedding creative’s website strategy, even if they’re super successful–maybe especially if they’re already successful–is not necessarily a recipe for success […]
September 20, 2024
READ THE BLOG
All the gorgeous website copy in the world doesn’t mean a thing if your ideal clients can’t—or won’t—read every word that you (or your copywriter) so painstakingly put together. When you’re selecting fonts or DIYing your About page, avoid these 8 website design mistakes to make sure that potential clients can actually read your content. […]
September 20, 2024
HOT OFF THE PRESS: FEATURED POSTS
If you want potential clients to invest part of their wedding budget with you, you already know you’re going to have to talk yourself up on your website. But here’s the thing: literally anyone can whip up a gorgeous website and claim to be the best at what they do. Clients are becoming increasingly skeptical […]
September 18, 2024
Want copy so engaging (and so you) that you're going to print it out and hang it on your office wall?
