A Copywriting Blog for Wedding Pros & Educators

There are hundreds of Showit website templates for wedding pros online, most of which are aesthetically appealing. But not all templates are created equal. So I looked at dozens of templates to find 5 of the best. As someone with over a decade of experience working with websites and SEO, I know you can’t judge […]

For a decade, wedding vendors have focused on SEO, hoping to show up in the number-one position on Google. But in the last two years, things have shifted—and the new goal is to show up in ChatGPT search results. The good news: the time you’ve dedicated to improving SEO will also pay off when it […]

If there’s one word I hear over and over when couples talk about deciding between vendors, it’s “vibes.” So I sat down for an episode of Tea with Jainé where we talked all about “vibes” and how they affect couples’ buying decisions, especially for a specific subset of wedding vendors. In short, couples want to […]

If your idea of developing a website strategy is leaning over in your chair and trying to sneak a peek at the paper of someone whose career you covet, we need to talk. Emulating another wedding creative’s website strategy, even if they’re super successful–maybe especially if they’re already successful–is not necessarily a recipe for success […]

All the gorgeous website copy in the world doesn’t mean a thing if your ideal clients can’t—or won’t—read every word that you (or your copywriter) so painstakingly put together. When you’re selecting fonts or DIYing your About page, avoid these 8 website design mistakes to make sure that potential clients can actually read your content. […]

Your inquiry form can be the do-or-die moment that converts viewers into leads – or makes them hit the ‘X’ in the corner of the tab.  But when writing your inquiry form, it’s easy to fall into the trap of thinking only about what makes your job easier.  Which makes sense, but… As you’re thinking […]