A MARKETING NEWSLETTER FOR WEDDING PROS

Marketing advice you’ll
actually want to read

When you subscribe to the Editor’s Letter, you’ll get an email every Thursday morning with marketing insights that never, ever feel like “marketing.”

Expect advice on how to write copy that sells without sounding salesy, a look at what’s going on in the wedding industry, and also the best things I’ve found on the Internet lately.

Every issue includes:

One tip on copywriting + marketing in the wedding industry, covering everything from your Instagram bio and your homepage to the very last email you send after the wedding, plus:

  • News you can use: An article, a podcast episode, or even a TikTok exposé that applies directly to wedding creatives
  • A resource: The Chrome shortcut that saves me hours a year, a must-read newsletter (besides this one), or a must-have app
  • An aesthetic moment: Which is a fancy way of saying: something gorgeous I saved while scrolling this week
  • A brand doing it right: Because you can spot good marketing everywhere, from riding the Q train to spring cleaning your kids’ stuffed-animal collection