A Copywriting Blog for Wedding Pros & Educators

If your idea of developing a website strategy is leaning over in your chair and trying to sneak a peek at the paper of someone whose career you covet, we need to talk. Emulating another wedding creative’s website strategy, even if they’re super successful–maybe especially if they’re already successful–is not necessarily a recipe for success […]

All the gorgeous website copy in the world doesn’t mean a thing if your ideal clients can’t—or won’t—read every word that you (or your copywriter) so painstakingly put together. When you’re selecting fonts or DIYing your About page, avoid these 8 website design mistakes to make sure that potential clients can actually read your content. […]

Your inquiry form can be the do-or-die moment that converts viewers into leads – or makes them hit the ‘X’ in the corner of the tab.  But when writing your inquiry form, it’s easy to fall into the trap of thinking only about what makes your job easier.  Which makes sense, but… As you’re thinking […]

If you want potential clients to invest part of their wedding budget with you, you already know you’re going to have to talk yourself up on your website. But here’s the thing: literally anyone can whip up a gorgeous website and claim to be the best at what they do. Clients are becoming increasingly skeptical […]

The Backstory During the pandemic, Mollie’s business as an adventure elopement photographer exploded as couples opted for smaller weddings—with stunning backdrops.  All credit goes to Mollie here. During the first round of stay-at-home orders, she buckled down and got serious about SEO. Her blog posts propelled her to the top of the rankings for couples […]

If you want potential clients to invest their hard-earned cash in your services, you already know you’re going to have to talk yourself up on your website. But here’s the thing: literally anyone can whip up a gorgeous website and claim to be the best at what they do. So what you need is a […]