A Copywriting Blog for Wedding Pros & Educators

There are hundreds of Showit website templates for wedding pros online, most of which are aesthetically appealing. But not all templates are created equal. So I looked at dozens of templates to find 5 of the best. As someone with over a decade of experience working with websites and SEO, I know you can’t judge […]

As a solopreneur who usually has 25-30 hours in a given week to get things done , I need systems that keep things “working” even when I’m not working. Which means I need a way to make sure that invoices get sent, inquiries get responded to, and forms get filled out whether I’m in the […]

For a decade, wedding vendors have focused on SEO, hoping to show up in the number-one position on Google. But in the last two years, things have shifted—and the new goal is to show up in ChatGPT search results. The good news: the time you’ve dedicated to improving SEO will also pay off when it […]

Swipe my strategy for writing homepage copy for wedding vendors—these 8 sections will show off your best work, intro your brand, and build trust with your reader.

Imagine you’re scrolling Instagram Stories, and you get served an ad for a candle. But instead of highlighting what makes this particular candle worth buying, the ad explains what candles are and why you might need one, as if you’ve never thought about candles before. You might not be able to put a finger on […]

Before we get started, I want to say three things about sharing your pricing on your website: What 2025 couples are saying and doing re: pricing The day before I sat down to write this, I saw a Reddit post titled, word for word, OH MY GOD, JUST GIVE ME YOUR RATE. It now has […]

If there’s one word I hear over and over when couples talk about deciding between vendors, it’s “vibes.” So I sat down for an episode of Tea with Jainé where we talked all about “vibes” and how they affect couples’ buying decisions, especially for a specific subset of wedding vendors. In short, couples want to […]

Now, this is going to be kind of a “well, actually” post…because a lot of what you might assume about luxury copywriting doesn’t hold up at a closer look. In a past life (not literally, obviously), I did copywriting + editing for fashion brands like Louis Vuitton and La Perla, plus several iconic luxury resorts […]

First things first: you HAVE to have an About page. Even if it’s not your favorite page to write. (Trust me, everyone has a hard time writing about themselves.) If you came to me and told me you could only manage 3 pages on your website, the About page would be one of them. It’s […]

If your idea of developing a website strategy is leaning over in your chair and trying to sneak a peek at the paper of someone whose career you covet, we need to talk. Emulating another wedding creative’s website strategy, even if they’re super successful–maybe especially if they’re already successful–is not necessarily a recipe for success […]