How We Got to This Point

Before I ended up as one, my knowledge of copywriters was limited to half-watching Mad Men episodes (and thinking that I sure would like a couch in my office for mid-afternoon naps).

Instead, I finished grad school and took my degree in literary translation—more on that in a minute—to work for a company that translated websites. Among other things, I got a crash course in SEO, read dozens of style guides, and learned how to manage a feedback call with 10 stakeholders in 4 time zones (not recommended).

…and then I had a baby and decided in short order not to return to corporate life, so I had to figure out what came next.

I started out as a translator, but gradually made the shift to copywriting.
Turns out that literary translation is a note-perfect background for a copywriter, especially one who’s obsessed with voice & personality. 

These days, I write bold, evocative website copy for photographers, wedding vendors, and other creative service providers who want to stop sounding like everyone else in their niche.