the 2025 buyer behavior report
If you feel like the wedding market has changed, you're not wrong.
Couples have different tools, priorities, and mindsets than they did even two to three years ago.
This report covers 6 shifts you need to be aware of—and how to flip them to your advantage.
Among the things it covers:
- Where they're encountering AI—and the unexpected ways it tends to warp their expectations
- What they're literally all-caps screaming about pricing, and the 3 things they'll do if they can't find yours
- Why Gen-Z has flipped the script on the traditional marketing funnel and exactly how you should respond
