A Copywriting Blog for Wedding Pros & Educators

For a decade, wedding vendors have focused on SEO, hoping to show up in the number-one position on Google. But in the last two years, things have shifted—and the new goal is to show up in ChatGPT search results. The good news: the time you’ve dedicated to improving SEO will also pay off when it […]

Before we get started, I want to say three things about sharing your pricing on your website: What 2025 couples are saying and doing re: pricing The day before I sat down to write this, I saw a Reddit post titled, word for word, OH MY GOD, JUST GIVE ME YOUR RATE. It now has […]

If your idea of developing a website strategy is leaning over in your chair and trying to sneak a peek at the paper of someone whose career you covet, we need to talk. Emulating another wedding creative’s website strategy, even if they’re super successful–maybe especially if they’re already successful–is not necessarily a recipe for success […]

All the gorgeous website copy in the world doesn’t mean a thing if your ideal clients can’t—or won’t—read every word that you (or your copywriter) so painstakingly put together. When you’re selecting fonts or DIYing your About page, avoid these 8 website design mistakes to make sure that potential clients can actually read your content. […]

Your inquiry form can be the do-or-die moment that converts viewers into leads – or makes them hit the ‘X’ in the corner of the tab.  But when writing your inquiry form, it’s easy to fall into the trap of thinking only about what makes your job easier.  Which makes sense, but… As you’re thinking […]